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Kick me baby, one more time #MovementsMatter

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Movements matter in pregnancy and we urge women to be aware of it

By Jane Brewin, CEO of Tommy’s.

Today at Tommy’s, with the support of NHS England and Kicks Count, we are launching an incredibly important #movementsmatter campaign around baby’s movements in pregnancy. It is vital that pregnant women are aware of the current recommendations to monitor their own baby’s pattern of movements. Our campaign video is here, please share!

As a charity that is embedded in the pregnancy information landscape and continually in conversation with

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pregnant women and midwives, we know that incorrect myths are still circulating about baby’s movements in pregnancy. And as a charity that carries out extensive research into pregnancy complications and loss we also know just how dangerous these are.

Baby’s movements are a sign that they are well. Reduced movement could be the first sign that the baby is in difficulty. The link is clear, a report into stillbirth has shown that 55% of women who had a stillbirth noticed their baby’s movements had slowed down or stopped.

Reporting reduced

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movements promptly may mean the baby’s life is saved. But women still don’t. This could be for any of the following reasons that women spoke to us about:

They may have been incorrectly told their baby’s movements slow down in the third trimester due to lack of space.
They may have been told a certain amount of kicks is fine.
They may have thought that they were fine waiting until their next appointment.
They may have thought: ‘I don’t want to bother the hospital’ or ‘I’ll be wasting time’.

The Movement Matters campaign

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aims to empower women to be aware of their own baby’s pattern of movement, but we don’t stop there.

We have also developed information for women to let them know what should happen next. Reporting reduced movements. What should I expect? explains the treatment that women should get when they call the midwife or hospital. It encourages women to question their healthcare providers if they do not get the recommended checks. It also aims to give extra confidence to women who worry about ‘wasting time’ or not being taken seriously.

We believe

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that if women were more aware of their babies movements and immediately reported changes and hospitals conducted the appropriate checks, we could reduce stillbirth in the UK by perhaps a third. This would mean more than a thousand lives could be saved.  We want everyone to share this information because doing so could save a life.

Film: https://www.youtube.com/watch?v=0BTHB-DVi8M

Hashtag: #movementsmatter

Website: www.tommys.org/movementsmatter

 

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- 24 Oct 16

Movements matter in pregnancy and we urge women to be aware of it

By Jane Brewin, CEO of Tommy’s.

Today at Tommy’s, with the support of NHS England and Kicks Count, we are launching an incredibly important #movementsmatter campaign around baby’s movements in pregnancy. It is vital that pregnant women are aware of the current recommendations to monitor their own baby’s pattern of movements. Our campaign video is here, please share!

As a charity that is embedded in the pregnancy information landscape and continually in conversation with pregnant women and midwives, we know that incorrect myths are still circulating about baby’s movements in pregnancy. And as a charity that carries out extensive research into pregnancy complications and loss we also know just how dangerous these are.

Baby’s movements are a sign that they are well. Reduced movement could be the first sign that the baby is in difficulty. The link is clear, a report into stillbirth has shown that 55% of women who had a stillbirth noticed their baby’s movements had slowed down or stopped.

Reporting reduced movements promptly may mean the baby’s life is saved. But women still don’t. This could be for any of the following reasons that women spoke to us about:

  • They may have been incorrectly told their baby’s movements slow down in the third trimester due to lack of space.
  • They may have been told a certain amount of kicks is fine.
  • They may have thought that they were fine waiting until their next appointment.
  • They may have thought: ‘I don’t want to bother the hospital’ or ‘I’ll be wasting time’.

The Movement Matters campaign aims to empower women to be aware of their own baby’s pattern of movement, but we don’t stop there.

We have also developed information for women to let them know what should happen next. Reporting reduced movements. What should I expect? explains the treatment that women should get when they call the midwife or hospital. It encourages women to question their healthcare providers if they do not get the recommended checks. It also aims to give extra confidence to women who worry about ‘wasting time’ or not being taken seriously.

We believe that if women were more aware of their babies movements and immediately reported changes and hospitals conducted the appropriate checks, we could reduce stillbirth in the UK by perhaps a third. This would mean more than a thousand lives could be saved.  We want everyone to share this information because doing so could save a life.

Film: https://www.youtube.com/watch?v=0BTHB-DVi8M

Hashtag: #movementsmatter

Website: www.tommys.org/movementsmatter

 

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Jane Brewin, CEO of Tommy's, the charity which funds research to save babies lives.

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